{"id":44457,"date":"2025-04-25T10:05:08","date_gmt":"2025-04-25T07:05:08","guid":{"rendered":"https:\/\/www.cobalt.legal\/?p=44457"},"modified":"2025-04-25T12:36:32","modified_gmt":"2025-04-25T09:36:32","slug":"optimove-omandas-adacti-tugevdamaks-tehisintellektipohist-mangustamise-lahenduse-pakkumist","status":"publish","type":"post","link":"https:\/\/www.cobalt.legal\/et\/news-cases\/optimove-omandas-adacti-tugevdamaks-tehisintellektipohist-mangustamise-lahenduse-pakkumist\/","title":{"rendered":"Optimove omandas Adact\u2019i tugevdamaks tehisintellektip\u00f5hist m\u00e4ngustamise lahenduste pakkumist"},"content":{"rendered":"

Optimove, \u00fclemaailmne liider positsioneerimata turunduse (Positionless Marketing) alal, on omandanud Adact\u2019i, eestimaise uuendusliku m\u00e4ngustamise turunduslahenduste pakkuja.<\/p>\n

Optimove annab br\u00e4ndidele v\u00f5imaluse kasutada turunduses kliendip\u00f5hist l\u00e4henemist, mis v\u00f5imaldab neil kavandada, koordineerida ja t\u00e4iustada h\u00fcperpersonaalseid turunduskampaaniaid. Kombineerides tagasivaatelisi, reaalajas ja prognoositavaid kliendiandmeid tehisintellektip\u00f5hise mitmekanalilise planeerimise ja usaldusv\u00e4\u00e4rse multitouch attribution`iga (MTA), tagab Optimove, et iga klient saab \u00f5ige s\u00f5numi \u00f5iges kanalis t\u00e4pselt \u00f5igel hetkel. Selle tulemuseks on tihedam kaasamine ja suurem kliendilojaalsus.<\/p>\n

Adact\u2019i koodivaba m\u00e4nguplatvorm v\u00f5imaldab kaubam\u00e4rkidel pakkuda l\u00f5busaid ja interaktiivseid kogemusi, n\u00e4iteks viktoriine, loteriisid ja ennustamism\u00e4nge, mis on loodud kaasamise ja kliendilojaalsuse suurendamiseks ning uute klientide saamiseks.<\/p>\n

Omandamisega integreerib Optimove Adact\u2019i m\u00e4ngutehnoloogia oma positsioneerimata turunduse platvormi ning see v\u00f5imaldab kaubam\u00e4rkidel eri t\u00f6\u00f6stusharudes, sealhulgas iGaming, spordikihlveod, finantsteenused ja palju muud, h\u00f5lpsasti k\u00e4ivitada kaasahaaravaid kogemusi ilma keerulise arendusvajaduseta. <\/p>\n

COBALT n\u00f5ustas Optimove’i Eesti \u00f5iguse teemadel kogu tehingu v\u00e4ltel, sealhulgas \u00f5igusliku auditi, tehingu dokumentatsiooni ja tehingu l\u00f5puleviimise osas.<\/p>\n

Meie meeskonda kuulusid partner Martin Simovart, vandeadvokaat Liina Saaremets ja advokaat Ken Saksniit.<\/p>\n","protected":false},"excerpt":{"rendered":"

Optimove, \u00fclemaailmne liider positsioneerimata turunduse (Positionless Marketing) alal, on omandanud Adact\u2019i, eestimaise uuendusliku m\u00e4ngustamise turunduslahenduste pakkuja. Optimove annab br\u00e4ndidele v\u00f5imaluse kasutada turunduses kliendip\u00f5hist l\u00e4henemist, mis v\u00f5imaldab neil kavandada, koordineerida ja t\u00e4iustada h\u00fcperpersonaalseid turunduskampaaniaid. Kombineerides tagasivaatelisi, reaalajas ja prognoositavaid kliendiandmeid tehisintellektip\u00f5hise..<\/p>\n","protected":false},"author":18,"featured_media":44450,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[28],"country":[84],"class_list":["post-44457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-et","country-estonia-et"],"acf":[],"yoast_head":"\nOptimove omandas Adact\u2019i tugevdamaks tehisintellektip\u00f5hist m\u00e4ngustamise lahenduste pakkumist | COBALT<\/title>\n<meta name=\"description\" content=\"Optimove omandas Adact\u2019i tugevdamaks tehisintellektip\u00f5hist m\u00e4ngustamise lahenduste pakkumist. News. Naujienos. Jaunumi. 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