{"id":53487,"date":"2026-03-17T10:45:56","date_gmt":"2026-03-17T08:45:56","guid":{"rendered":"https:\/\/www.cobalt.legal\/?p=53487"},"modified":"2026-04-07T09:53:41","modified_gmt":"2026-04-07T06:53:41","slug":"kas-sinu-kaubamark-on-kaitstud-praegu-on-selleks-erakordselt-soodne-aeg","status":"publish","type":"post","link":"https:\/\/www.cobalt.legal\/et\/news-cases\/kas-sinu-kaubamark-on-kaitstud-praegu-on-selleks-erakordselt-soodne-aeg\/","title":{"rendered":"Kas sinu kaubam\u00e4rk on kaitstud? Praegu on selleks erakordselt soodne aeg"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Paljud ettev\u00f5tted investeerivad m\u00e4rkimisv\u00e4\u00e4rselt oma toote v\u00f5i teenuse nimetuse v\u00f5i logo arendusse ning selle tuntuse kasvatamisse. Sealjuures j\u00e4\u00e4b \u00fcks oluline samm tegemata \u2013 kaubam\u00e4rk j\u00e4etakse kaitsmata.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sageli tundub kaubam\u00e4rgi registreerimine kui midagi, mida saab teha \u201ckunagi hiljem\u201d. Tegelikult v\u00f5ib just kaitsmata kaubam\u00e4rk olla ettev\u00f5tte \u00fcks suurimaid riske ning kaubam\u00e4rgi registreerimine peaks olema hoopis \u00fcks esimestest sammudest. Oleme oma praktikas korduvalt kokku puutunud olukordadega, kus \u00f5igel ajal tegemata sammud on viinud br\u00e4ndivahetuseni. See on toonud ettev\u00f5ttele kaasa m\u00e4rkimisv\u00e4\u00e4rseid lisakulusid ning kaotatud aega ja m\u00f5jutanud negatiivselt ettev\u00f5tte mainet.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Registreeritud kaubam\u00e4rk v\u00e4listab olukorra, kus konkurendid v\u00f5iksid kasutada identset v\u00f5i eksitavalt sarnast t\u00e4hist sarnaste toodete v\u00f5i teenuste turustamisel. Samuti suurendab see ettev\u00f5tte usaldusv\u00e4\u00e4rsust, v\u00f5imaldab sujuvamat \u00e4rilist laienemist ja t\u00f5stab ettev\u00f5tte v\u00e4\u00e4rtust v\u00f5imalike investorite v\u00f5i partnerite silmis.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400; color: #9fffec;\">Praegu on v\u00e4ga soodne aeg kaubam\u00e4rgi registreerimiseks!<\/span><\/h4>\n<p><a href=\"https:\/\/www.epa.ee\/ettevotjale-opilasele\/sme-fund-2024\"><span style=\"font-weight: 400;\"><span style=\"color: #9fffce;\"><span style=\"color: #9fffec;\">SME Fond<\/span><\/span><\/span><\/a><span style=\"font-weight: 400;\">, mis avas uue taotlusvooru selle aasta veebruaris, v\u00f5imaldab saada kuni 75% h\u00fcvitist kaubam\u00e4rgi registreerimise l\u00f5ivudelt. H\u00fcvitise \u00fclempiir 700 eurot ettev\u00f5tte kohta. Fond on piiratud eelarvega ja taotlusi rahuldatakse nende esitamise j\u00e4rjekorras ehk kes ees see mees p\u00f5him\u00f5ttel.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sama h\u00fcvitis kehtib ka disainide puhul \u2013 registreeritud disain kaitseb toote v\u00e4limust, sealhulgas kuju, mustreid ja v\u00e4rve. SME Fond v\u00f5imaldab saada kuni 75% h\u00fcvitist ka disaini registreerimise l\u00f5ivudelt, kusjuures h\u00fcvitise \u00fclempiir on samuti 700 eurot ettev\u00f5tte kohta.\u00a0<\/span><\/p>\n<h4><span style=\"color: #9fffec;\">Mida see praktikas t\u00e4hendab?<span style=\"font-weight: 400;\">\u00a0<\/span><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">V\u00f5tame n\u00e4iteks Eesti ettev\u00f5tte, kes arendab uut kosmeetikatoodete sarja ja plaanib l\u00e4hiaastatel laieneda ka L\u00e4ti ja Soome turule. Ettev\u00f5te otsustab registreerida oma Euroopa Liidu kaubam\u00e4rgi kolmes klassis, et kaitsta nii tooteid kui ka nendega seotud e-kaubandusteenuseid.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sellise taotluse riigil\u00f5iv on 1050 eurot. SME Fond h\u00fcvitab sellest 75%, kuid mitte rohkem kui 700 eurot. Kuna taotlus h\u00f5lmab 3 klassi, kasutatakse maksimaalne 700-eurone h\u00fcvitis t\u00e4ies ulatuses ja ettev\u00f5tte oma kuluks ameti l\u00f5ivude osas j\u00e4\u00e4b 250 eurot. Sisuliselt t\u00e4hendab see, et ettev\u00f5te saab oma kaubam\u00e4rgile kaitse kogu Euroopa Liidus tavap\u00e4rasest enam kui poole soodsamalt.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Oluline on aga m\u00f5ista, et klasside arvu ei tohiks valida pelgalt toetuse maksimeerimise eesm\u00e4rgil. Kaubam\u00e4rgi registreerimine on strateegiline otsus. Tuleb hinnata, millistes valdkondades ettev\u00f5te tegelikult tegutseb v\u00f5i kavatseb tegutseda, kas t\u00e4his on piisavalt eristusv\u00f5imeline ning ega turul esine varasemaid sarnaseid kaubam\u00e4rke, mis v\u00f5iksid saada takistuseks nii kaubam\u00e4rgi registreerimisel ja selle kasutamisel.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Siin on oluline roll professionaalsel n\u00f5ustamisel. Meie advokaadib\u00fcroos t\u00f6\u00f6tab kaks kaubam\u00e4rgivolinikku <span style=\"color: #9fffec;\"><a style=\"color: #9fffec;\" href=\"https:\/\/www.cobalt.legal\/et\/people\/liina-jents\/\">Liina Jents<\/a><\/span> ja <a href=\"https:\/\/www.cobalt.legal\/et\/people\/anna-kosar\/\"><span style=\"color: #9fffec;\">Anna Kosar<\/span><\/a>. Nad n\u00f5ustavad kliente kaubam\u00e4rkide ja disainide vallas terviklikult \u2013 alates eelotsingutest ja kaitseulatuse strateegiast kuni v\u00f5imalike vastuv\u00e4idete ja vaidlusteni. Praktika n\u00e4itab, et l\u00e4bim\u00f5eldud taotlus kohe alguses aitab v\u00e4ltida hilisemaid kulukaid probleeme.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kui oled m\u00f5elnud oma ettev\u00f5tte kaubam\u00e4rgi registreerimisele, on just praegu selleks v\u00e4ga soodne aeg. Soovi korral hindame soovitud t\u00e4hise registreeritavust ning aitame paika panna \u00e4riliselt p\u00f5hjendatud ja tulevikku vaatava strateegia.\u00a0<\/span><\/p>\n<h4>L\u00e4hemalt meie <a href=\"https:\/\/www.cobalt.legal\/et\/practice-areas\/patendid-kaubamargid-toostusdisainilahendused\/\"><span style=\"color: #9fffec;\">intellektuaalomandi, infotehnoloogia ja andmekaitse<\/span><\/a> \u00f5igusvaldkonna kohta.<\/h4>\n<p><span data-contrast=\"auto\">K\u00fcsimuste korral v\u00f5tke meiega \u00fchendust!<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Paljud ettev\u00f5tted investeerivad m\u00e4rkimisv\u00e4\u00e4rselt oma toote v\u00f5i teenuse nimetuse v\u00f5i logo arendusse ning selle tuntuse kasvatamisse. Sealjuures j\u00e4\u00e4b \u00fcks oluline samm tegemata \u2013 kaubam\u00e4rk j\u00e4etakse kaitsmata.\u00a0 Sageli tundub kaubam\u00e4rgi registreerimine kui midagi, mida saab teha \u201ckunagi hiljem\u201d. Tegelikult v\u00f5ib just..<\/p>\n","protected":false},"author":21,"featured_media":53247,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[28],"country":[84],"class_list":["post-53487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-et","country-estonia-et"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kas sinu kaubam\u00e4rk on kaitstud? Praegu on selleks erakordselt soodne aeg | COBALT<\/title>\n<meta name=\"description\" content=\"Paljud ettev\u00f5tted investeerivad m\u00e4rkimisv\u00e4\u00e4rselt oma toote v\u00f5i teenuse nimetuse v\u00f5i logo arendusse ning selle tuntuse kasvatamisse, kuid j\u00e4tavad \u00fche olulise sammu tegemata \u2013 kaubam\u00e4rk j\u00e4etakse kaitsmata. Sageli tundub kaubam\u00e4rgi registreerimine kui midagi, mida saab teha \u201ckunagi hiljem\u201d.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cobalt.legal\/et\/news-cases\/kas-sinu-kaubamark-on-kaitstud-praegu-on-selleks-erakordselt-soodne-aeg\/\" \/>\n<meta property=\"og:locale\" content=\"et_EE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kas sinu kaubam\u00e4rk on kaitstud? Praegu on selleks erakordselt soodne aeg | COBALT\" \/>\n<meta property=\"og:description\" content=\"Paljud ettev\u00f5tted investeerivad m\u00e4rkimisv\u00e4\u00e4rselt oma toote v\u00f5i teenuse nimetuse v\u00f5i logo arendusse ning selle tuntuse kasvatamisse, kuid j\u00e4tavad \u00fche olulise sammu tegemata \u2013 kaubam\u00e4rk j\u00e4etakse kaitsmata. Sageli tundub kaubam\u00e4rgi registreerimine kui midagi, mida saab teha \u201ckunagi hiljem\u201d.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cobalt.legal\/et\/news-cases\/kas-sinu-kaubamark-on-kaitstud-praegu-on-selleks-erakordselt-soodne-aeg\/\" \/>\n<meta property=\"og:site_name\" content=\"COBALT\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CobaltLegal\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-17T08:45:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-07T06:53:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cobalt.legal\/wp-content\/uploads\/2026\/03\/vebinars-tap-26032026.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2160\" \/>\n\t<meta property=\"og:image:height\" content=\"2160\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Liisa Kaseorg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Liisa Kaseorg\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.cobalt.legal\\\/et\\\/news-cases\\\/kas-sinu-kaubamark-on-kaitstud-praegu-on-selleks-erakordselt-soodne-aeg\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cobalt.legal\\\/et\\\/news-cases\\\/kas-sinu-kaubamark-on-kaitstud-praegu-on-selleks-erakordselt-soodne-aeg\\\/\"},\"author\":{\"name\":\"Liisa Kaseorg\",\"@id\":\"https:\\\/\\\/www.cobalt.legal\\\/et\\\/#\\\/schema\\\/person\\\/d8b0370f727b4cacfc77cf53eb401d17\"},\"headline\":\"Kas sinu kaubam\u00e4rk on kaitstud? 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