{"id":15193,"date":"2023-07-17T13:30:25","date_gmt":"2023-07-17T10:30:25","guid":{"rendered":"https:\/\/stage.www.cobalt.legal\/?p=15193"},"modified":"2023-07-17T13:30:25","modified_gmt":"2023-07-17T10:30:25","slug":"kaip-imonems-apsaugoti-savo-prekiu-zenkla-nuo-sukciu","status":"publish","type":"post","link":"https:\/\/www.cobalt.legal\/lt\/news-cases\/kaip-imonems-apsaugoti-savo-prekiu-zenkla-nuo-sukciu\/","title":{"rendered":"Kaip \u012fmon\u0117ms apsaugoti savo preki\u0173 \u017eenkl\u0105 nuo suk\u010di\u0173?"},"content":{"rendered":"<p><strong>Preki\u0173 \u017eenklai daro tiesiogin\u0119 \u012ftak\u0105 vartotoj\u0173 sprendimui pirkti tam tikr\u0105 prek\u0119 ar paslaug\u0105. \u017dmon\u0117s preki\u0173 \u017eenklo sukurt\u0105 \u012fvaizd\u012f paprastai sieja su tam tikromis teigiamomis preki\u0173 ar paslaug\u0173 savyb\u0117mis, gera patirtimi. B\u016btent d\u0117l to pirk\u0117jai gr\u012f\u017eta. Siekdami i\u0161 to i\u0161pe\u0161ti naudos, nes\u0105\u017einingi verslininkai neretai naudojasi svetimais ar klaidinamai pana\u0161iais preki\u0173 \u017eenklais reklamuojant savo prekes ar paslaugas. \u0160tai, neseniai socialin\u0117je erdv\u0117je pasirod\u0117 atvejis, kuomet preki\u0173 \u017eenklo \u201epigu.lt\u201c parduotuve apsimetantys suk\u010diai siek\u0117 parduoti\u00a0 \u201eSamsung\u201c telefonus ir reng\u0117 akcijas, organizuojamas neteis\u0117tai naudojant preki\u0173 \u017eenkl\u0105 \u201epigu.lt\u201c.<\/strong><\/p>\n<p>Stipr\u0117jant lietuvi\u0161kiems preki\u0173 \u017eenklams vis \u012f vie\u0161um\u0105 i\u0161lendantys tokie atvejai \u012frodo, kad svarbu ne tik tinkamai pasir\u016bpinti savo preki\u0173 \u017eenklo teisine apsauga, bet ir \u017einoti koki\u0173 veiksm\u0173 galima imtis, pasteb\u0117jus, kad j\u016bs\u0173 \u017eenklu neteis\u0117tai naudojasi kiti.<\/p>\n<p><strong>Nam\u0173 darbai<\/strong><\/p>\n<p>Savo susikurt\u0105 preki\u0173 \u017eenkl\u0105 (ir logotip\u0105) rekomenduojama nedelsiant \u012fregistruoti. Tai suteikia savininkui teis\u0119 leisti arba drausti kitam asmeniui naudoti tapat\u0173 ar klaidinamai pana\u0161\u0173 \u017eymen\u012f.<\/p>\n<p>Tiesa, prie\u0161 registruojant preki\u0173 \u017eenkl\u0105 itin svarbu gerai atlikti nam\u0173 darbus. Pirmiausia, patikrinti ar n\u0117ra pra\u0161ym\u0173 bei jau \u012fregistruot\u0173 tapa\u010di\u0173 ir klaidinamai pana\u0161i\u0173 \u017eenkl\u0173. Tai galima padaryti preki\u0173 \u017eenklus registruojan\u010di\u0173 tarnyb\u0173, pavyzd\u017eiui, Valstybinio patent\u0173 biuro, ES intelektin\u0117s nuosavyb\u0117s tarnybos \u201eeSearch plus\u201c ar \u201eTMview\u201c duomen\u0173 baz\u0117se.<\/p>\n<p>Analogi\u0161k\u0105 paie\u0161k\u0105 reik\u0117t\u0173 atlikti ir juridini\u0173 asmen\u0173 registre bei domen\u0173 registre.Tai leis i\u0161vengti galim\u0173 pretenzij\u0173, protest\u0173 ar ie\u0161kini\u0173 ateityje, jei paai\u0161k\u0117t\u0173, kad naujai sugalvotas preki\u0173 \u017eenklas yra klaidinan\u010diai pana\u0161us \u012f jau \u012fregistruot\u0105 \u017eenkl\u0105, juridinio asmens pavadinim\u0105 ar domeno vard\u0105. Trumpai tariant, ankstesni\u0173 teisi\u0173 paie\u0161ka gali pad\u0117ti sutaupyti laiko ir pinig\u0173 ateityje.<\/p>\n<p>Be to, prie\u0161 teikiant preki\u0173 \u017eenklo registracijos parai\u0161k\u0105 verta apsvarstyti preki\u0173 ar paslaug\u0173, kurios bus \u017eymimos \u0161iuo \u017eenklu, apimt\u012f bei \u017eymens naudojimo teritorij\u0105 (pvz., Lietuvos Respublika, Europos S\u0105junga, atskiros valstyb\u0117s). Nuo to priklauso apsaugos apimtis ir registracijos valstybinis mokestis. Be kita ko, svarbu \u012fsivertinti ir \u0161ioms proced\u016broms reikaling\u0105 biud\u017eet\u0105:. tik\u0117tina, kad prireiks teisininko arba patentinio patik\u0117tinio konsultacij\u0173 ir atstovavimo, teks sumok\u0117ti valstybin\u012f parai\u0161kos \u012fregistravimo mokest\u012f ir pan.<\/p>\n<p>Beje, naudinga pasidom\u0117ti MV\u012e fondo projektu, kuris \u0161iuo metu si\u016blo ma\u017eoms ir vidutin\u0117ms \u012fmon\u0117ms finansin\u0119 param\u0105 susigr\u0105\u017einant 50-75 proc. sumok\u0117to registracijos mokes\u010dio.<\/p>\n<p>\u017denklo registracija galioja 10 met\u0173. Ta\u010diau j\u0105 galima atnaujinti neribotai. Svarbu tik nepraleisti registracijos galiojimo termino pabaigos. Apskritai sveika reguliariai atlikti paie\u0161k\u0105 preki\u0173 \u017eenkl\u0173 registruose, socialin\u0117je erdv\u0117je ir bendrai internete. Taip galima rasti pa\u017eeid\u0117jus.<\/p>\n<p><strong>Pa\u017eeidimai ir atsakomyb\u0117<\/strong><\/p>\n<p>Tais atvejais, kai kiti naudoja j\u016bs\u0173 registruot\u0105 preki\u0173 \u017eenkl\u0105 be leidimo, galite pra\u0161yti, kad b\u016bt\u0173 atlyginta \u017eala, nuostoliai, drausti \u012fve\u017eti ir parduoti prekes.<\/p>\n<p>Populiar\u0117jant verslams internete pastaraisiais metais kyla nema\u017eai klausim\u0173 d\u0117l svetim\u0173 preki\u0173 \u017eenkl\u0173 kaip rakta\u017eod\u017ei\u0173 naudojimo \u201eGoogle AdWords\u201c paie\u0161kos sistemoje. Konkurentai neretai nusiperka reklaminius rakta\u017eod\u017eius, tapa\u010dius ar klaidinamai pana\u0161ius \u012f saugomus preki\u0173 \u017eenklus. Tokiais atvejais, paie\u0161koje \u012fvedus vienos \u012fmon\u0117s pavadinim\u0105 rezultatuose atsiranda kitos \u012fmon\u0117s internetinio puslapio skelbimas.<\/p>\n<p>Pasteb\u0117j\u0119, kad j\u016bs\u0173 registruotas \u017eenklas yra naudojamas (internete ar fizin\u0117je vietoje) be j\u016bs\u0173 sutikimo, vis\u0173 pirma, galite kreiptis \u012f pa\u017eeid\u0117j\u0105 su pretenzija, ragindami j\u012f nedelsiant nutraukti neteis\u0117tus veiksmus. Pa\u017eeid\u0117jui nesutikus to padaryti, galima kreiptis \u012f teism\u0105..<\/p>\n<p>Beje, u\u017e teisi\u0173 \u012f preki\u0173 \u017eenklus pa\u017eeidim\u0173 steb\u0117sen\u0105 atsakingi yra j\u0173 savininkai. Teisi\u0173 \u012f preki\u0173 \u017eenklus\u00a0 pa\u017eeidimai gali u\u017etraukti tiek administracin\u0119, tiek baud\u017eiam\u0105j\u0105 atsakomyb\u0119. Pastaroji gresia u\u017e stambaus m\u0105sto veikl\u0105.<\/p>\n<p>\u0160\u012f nusikaltim\u0105 padar\u0119s asmuo baud\u017eiamas bauda arba laisv\u0117s apribojimu, arba laisv\u0117s at\u0117mimu iki dvej\u0173 met\u0173. Pamin\u0117tina, kad u\u017e \u0161ias veikas atsako ir juridinis asmuo.<\/p>\n<p>Kitais atvejais paprastai taikoma administracin\u0117 atsakomyb\u0117.<\/p>\n<p><strong>Socialiniai tinklai<\/strong><\/p>\n<p>Klientai taip pat neretai klausia, k\u0105 daryti, jeigu mano preki\u0173 \u017eenklas naudojamas populiariose platformose, kaip antai \u201eFacebook\u201c ar \u201eInstagram\u201c? Nerimas suprantamas \u2013 verslui socialin\u0117s \u017einiasklaidos platformos tapo nepakei\u010diamais rinkodaros kanalais. Ta\u010diau kartu jos tapo ir dar viena vieta reik\u0161tis suk\u010diams.<\/p>\n<p>\u0160ias platformas valdan\u010dios bendrov\u0117s \u201eMeta\u00a0 Platforms\u201c 2021 m. duomenimis, \u00a0kiekvien\u0105 m\u0117nes\u012f \u201eInstagram\u201c ir \u201eFacebook\u201c program\u0117l\u0117mis naudojasi daugiau kaip 160 milijon\u0173 versl\u0173. Pagal \u0161i\u0173 tinkl\u0173 paslaug\u0173 teikimo s\u0105lygas, politik\u0105 bei standartus tokiose erdv\u0117se galima skelbti turin\u012f tik tuo atveju, jei jis nepa\u017eeid\u017eia kito asmens intelektin\u0117s nuosavyb\u0117s teisi\u0173, \u012fskaitant preki\u0173 \u017eenklus. \u201eMeta Platforms\u201c tai papt yra suk\u016brusi \u012frank\u012f (angl. k. &#8211; Commerce &amp; Ads IP Tool), kuris leid\u017eia identifikuoti ir prane\u0161ti apie intelektin\u0117s nuosavyb\u0117s teisi\u0173 pa\u017eeidimus minimose platformose.<\/p>\n<p>Jeigu visgi taip nutinka, kad preki\u0173 \u017eenklas be savininko leidimo ar sutikimo naudojamas socialin\u0117je medijoje,\u00a0 platform\u0173 valdytojai rekomenduoja pirmiausia kreiptis \u012f pa\u017eeid\u0117j\u0105 ir reikalauti pa\u0161alinti tok\u012f turin\u012f. Papildomai savininkas ar jo \u012fgaliotas asmuo gali u\u017epildyti prane\u0161imo apie preki\u0173 \u017eenklo pa\u017eeidim\u0105 form\u0105, kuri\u0105 galima rasti \u0161i\u0173 socialini\u0173 platform\u0173 pagalbos centr\u0173 skiltyse.<\/p>\n<p>Nepasiteisinus \u0161iems veiksmams, preki\u0173 \u017eenklo savininkui rekomenduojama imtis ir anks\u010diau aptart\u0173 veiksm\u0173 \u00a0&#8211; pateikti pretenzij\u0105 ir kreiptis \u012f teism\u0105.<\/p>\n<p>Keblum\u0173 kyla ir d\u0117l registruoto preki\u0173 \u017eenklo naudojamo su grota\u017eyme (angl. hashtag, #). Tai puikus b\u016bdas pritraukti per\u017ei\u016br\u0173, padaryti j\u016bs\u0173 turin\u012f atrandam\u0105 neribotai auditorijai ir juo dalintis. Ta\u010diau grota\u017eymes lengva kopijuoti.<\/p>\n<p>Jei naudojant preki\u0173 \u017eenkl\u0105, pa\u017eym\u0117t\u0105 grota\u017eyme, galima daryti prielaid\u0105, kad yra ry\u0161ys ar s\u0105saja su preki\u0173 \u017eenklo savininku, arba sukuriama supainiojimo ar asociacijos su preki\u0173 \u017eenklo savininku tikimyb\u0117, gali b\u016bti pagrindas konstatuoti pa\u017eeidim\u0105. Ta\u010diau taip n\u0117ra, jei \u012fra\u0161as, kuriame yra preki\u0173 \u017eenklas su grota\u017eyme, tiesiog reklamuoja numatyt\u0105 socialin\u0117s \u017einiasklaidos prane\u0161im\u0105.<\/p>\n<p><strong>Prevencija be registracijos<\/strong><\/p>\n<p>Nors neregistruoto \u017eymens savininkas taip pat turi teis\u0119 naudoti savo prek\u0117s \u017eenkl\u0105, \u0161i jo teis\u0117 n\u0117ra i\u0161imtin\u0117. Gana da\u017enai taikosi, kad naujai preki\u0173 \u017eenkl\u0105 \u012fregistrav\u0119s savininkas atima \u017eymens naudojimo teis\u0119 i\u0161 savininko, kuris iki tol naudojo tok\u012f \u017eymen\u012f neregistruot\u0105.<\/p>\n<p>Neregistruot\u0173 \u017eenkl\u0173gynimas yra specifinis, nes savininkas negali remtis preki\u0173 \u017eenklo registracijos suteikiamomis nuosavyb\u0117s teis\u0117mis. Neregistruoto \u017eymens naudotojas gali ginti savo teises pagal Konkurencijos \u012fstatymo nuostatas. Jos \u016bkio subjektams draud\u017eia atlikti bet kokius veiksmus, prie\u0161taraujan\u010dius \u016bkin\u0117s veiklos s\u0105\u017einingai praktikai ir geriems papro\u010diams, kai tokie veiksmai gali pakenkti kito \u016bkio subjekto galimyb\u0117ms konkuruoti.<\/p>\n<p>Tokiu veiksmu laikomas ir savavali\u0161kas naudojimas \u017eymens, kuris yra tapatus ar pana\u0161us \u012f registruot\u0105 ar neregistruot\u0105 preki\u0173 \u017eenkl\u0105.<\/p>\n<p>Kiek lengviau yra apginti teises \u012f originalius autori\u0173 k\u016brinius, pvz., logotipus, mat jie saugomi autori\u0173 teis\u0117mis. Svarbu nepamir\u0161ti \u0161alia logotipo naudoti ir autori\u0173 teisi\u0173 apsaugos \u017eenkl\u0105 (c).. Pa\u017eym\u0117tina, kad ginant savo, kaip autoriaus, ankstesnes teises, teisme ar Valstybiniame patent\u0173 biure, autorius savo autorystei pagr\u012fsti turi pateikti autorin\u0119 k\u016brinio u\u017esakymo sutart\u012f arba kitus autorin\u0117s sutarties sudarymo \u012frodymus (k\u016brinio eskizus, spaudos bei leidybos darbus, \u017eenklo naudojimo pavyzd\u017eius ir kt.). Be \u0161i\u0173 \u012frodym\u0173, nebus pagrindo spr\u0119sti, kad autorin\u0117s teis\u0117s priklauso b\u016btent jums.<\/p>\n<p>Neregistruoto preki\u0173 \u017eenklo naudotojas savo teises kartais gali apginti pasitelkdamas ir pramonin\u012f dizain\u0105, \u012fregistruot\u0105 pagal dizaino \u012fstatymo nuostatas, kurio sudedamoji dalis yra naudojamo preki\u0173 \u017eenklo, logotipo elementas.<\/p>\n<p>Kitaip sakant, vienintelis patikimas b\u016bdas neregistruoto prek\u0117s \u017eenklo savininkui u\u017esitikrinti jo apsaug\u0105 ir pa\u010diam apsisaugoti nuo pretenzij\u0173 bei galim\u0173 verslo nuostoli\u0173 ateityje yra preki\u0173 \u017eenklo registracija.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Preki\u0173 \u017eenklai daro tiesiogin\u0119 \u012ftak\u0105 vartotoj\u0173 sprendimui pirkti tam tikr\u0105 prek\u0119 ar paslaug\u0105. \u017dmon\u0117s preki\u0173 \u017eenklo sukurt\u0105 \u012fvaizd\u012f paprastai sieja su tam tikromis teigiamomis preki\u0173 ar paslaug\u0173 savyb\u0117mis, gera patirtimi. B\u016btent d\u0117l to pirk\u0117jai gr\u012f\u017eta. Siekdami i\u0161 to i\u0161pe\u0161ti naudos,..<\/p>\n","protected":false},"author":2,"featured_media":15194,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[29],"country":[92],"class_list":["post-15193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-lt","country-lithuania-lt"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kaip \u012fmon\u0117ms apsaugoti savo preki\u0173 \u017eenkl\u0105 nuo suk\u010di\u0173? | COBALT<\/title>\n<meta name=\"description\" content=\"Kaip \u012fmon\u0117ms apsaugoti savo preki\u0173 \u017eenkl\u0105 nuo suk\u010di\u0173?. News. Naujienos. Jaunumi. 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