{"id":16767,"date":"2023-07-20T10:18:18","date_gmt":"2023-07-20T07:18:18","guid":{"rendered":"https:\/\/stage.www.cobalt.legal\/?p=16767"},"modified":"2023-09-17T17:53:58","modified_gmt":"2023-09-17T14:53:58","slug":"lazybos-kriptovaliutos-ir-kiti-vaiku-virtualioje-erdveje-tykantys-pavojai","status":"publish","type":"post","link":"https:\/\/www.cobalt.legal\/lt\/news-cases\/lazybos-kriptovaliutos-ir-kiti-vaiku-virtualioje-erdveje-tykantys-pavojai\/","title":{"rendered":"La\u017eybos, kriptovaliutos ir kiti vaik\u0173 virtualioje erdv\u0117je tykantys pavojai"},"content":{"rendered":"

\u012estatymai, atrodyt\u0173, saugo nepilname\u010dius nuo agresyvios komercin\u0117s veiklos, klaidinan\u010dios reklamos \u012ftakos ir kit\u0173 netinkam\u0173 \u012ftaigos form\u0173, veikian\u010di\u0173 vaik\u0173 ir j\u0173 artim\u0173j\u0173 ekonomin\u012f elges\u012f. Ta\u010diau teorija, reikia pripa\u017einti, neretai skiriasi nuo praktikos. Ypa\u010d jeigu kalbame apie skaitmenin\u0119 erdv\u0119, kuroje vaikai praleid\u017eia vis daugiau laiko.<\/p>\n

Taigi ne tradicin\u0117 televizija, laisvalaikio ir pramog\u0173 centrai, kino teatrai ar \u017eaidim\u0173 kambariai tur\u0117t\u0173 b\u016bti m\u016bs\u0173 \u2013 suaugusi\u0173j\u0173 \u2013 akiratyje, o meta pasauliai (skaitmenin\u0117s platformos, pasiekiamos per virtualios realyb\u0117s akinius).<\/p>\n

Juoba, kad skaitmenin\u0117 aplinka yra ta \u201evieta\u201c, \u012f kuri\u0105 gerokai re\u010diau nei \u012f fizines vietas u\u017eklysta tiek nepilname\u010di\u0173 artimieji, tiek ir rinkos prie\u017ei\u016bros institucijos. Nors b\u016btent \u201eten\u201c aktyviausiai gali b\u016bti vykdoma nes\u0105\u017eininga komercin\u0117 veikla, agresyviai skleid\u017eiama reklama, vaikai pratinami prie j\u0173 sveikatai nepalankaus maisto, nesaikingo azarto ir t.t.<\/p>\n

Nuolatinis duomen\u0173 rinkimas<\/strong><\/p>\n

B\u016btent vaikai d\u0117l savo am\u017eiaus, patiklumo, smalsumo ir negeb\u0117jimo kriti\u0161kai vertinti informacij\u0105, gali tapti lengvu taikiniu nes\u0105\u017einingiems prekeiviams ir \u012fvairiausi\u0173 komercini\u0173 interes\u0173 turintiems asmenims.<\/p>\n

Skaitmenin\u0117je aplinkoje vis da\u017eniau renkami visi \u012fmanomi duomenys. Ne tik apie vartotoj\u0173 socialines, demografines ir asmenines savybes bei pom\u0117gius, bet ir fizin\u0117s, psichologin\u0117s bei su emocine sveikata susijusi informacija. Ypa\u010d, jei naudojama biometrinius duomenis galinti steb\u0117ti virtualios realyb\u0117s \u012franga (pavyzd\u017eiui, specialios pir\u0161tin\u0117s ar kostiumai su lyt\u0117jim\u0105 simuliuojan\u010dias ma\u017eais vibro varikliais).<\/p>\n

Taip sudaromi psichologiniai profiliai, kurie v\u0117liau naudojami palenkti vartotojus \u012f norim\u0105 pus\u0119 (ka\u017ek\u0105 pirkti ar atsisi\u0173sti, u\u017e ka\u017ek\u0105 balsuoti ir pan.), Kitaip sakant, vaikus, kaip ir kitus vartotojus, tam tikros \u012fmon\u0117s gali profiliuoti tiesiogin\u0117s rinkodaros tikslais, nors tai draud\u017eiama.<\/p>\n

Vaikai \u0161iuo po\u017ei\u016briu yra ypa\u010d pa\u017eeid\u017eiami, nes da\u017enu atveju dar nesuvokia, jog \u017eaidim\u0173 ir kito nemokamo turinio naudojimas rei\u0161kia, kad teks sumok\u0117ti atiduodant savo asmeninius duomenis.<\/p>\n

Galb\u016bt vaikas, skub\u0117damas prisijungti prie \u017eaidimo, net neskait\u0117 ar nesuprato i\u0161 esm\u0117s suaugusiems skirto prane\u0161imo apie asmens duomen\u0173 tvarkym\u0105. Automati\u0161kai spustel\u0117jo mygtuk\u0105 ir \u201esutiko\u201c su tokiu duomen\u0173 tvarkymu. Beje, taip da\u017enai elgiasi ir suaugusieji.<\/p>\n

Ta\u010diau toki\u0173 \u201enemokam\u0173\u201c ar \u201eneatlygintin\u0173\u201c skaitmenini\u0173 produkt\u0173 (pvz., \u017eaidim\u0173) platinimas, kai vartotojams, o ypa\u010d vaikams, tinkamai nepaai\u0161kinama, kaip, kam ir kokie duomenys renkami, gali b\u016bti laikoma ne tik duomen\u0173 apsaugos teis\u0117s pa\u017eeidimu, bet ir nes\u0105\u017eininga komercine veikla vaik\u0173 at\u017evilgiu.<\/p>\n

Svarbu: raginimas pirkti draud\u017eiamas<\/p>\n

Vaikams skirtuose \u017eaidimuose ir platformose neturi b\u016bti jokio tiesioginio raginimo pirkti prekes ar program\u0117li\u0173 priedus. Deja, daugelyje nemokam\u0173 \u017eaidim\u0173 ir pa\u010diose platformose yra raginim\u0173 \u017eaisti grei\u010diau ar efektyviau be \u017eaidim\u0105 l\u0117tinan\u010di\u0173 reklamini\u0173 intarp\u0173 ir reklamjuos\u010di\u0173 u\u017e papildom\u0105 sum\u0105.<\/p>\n

Ir tie raginimai sukonstruoti taip, kad b\u016bt\u0173 gerai matomi, \u017eybsintys ar para\u0161yti did\u017eiosiomis raid\u0117mis.<\/p>\n

\u012eterptoji reklama<\/strong><\/p>\n

Yra nuomoni\u0173, kad vaikai pakankamai lengvai supranta tradicin\u0117s reklamos, skleid\u017eiamos \u012fprastomis audiovizualin\u0117s priemon\u0117mis (pavyzd\u017eiui, per televizij\u0105), reik\u0161m\u0119. Jie paprastai supranta, kad skleid\u017eiamas reklaminis turinys turi ka\u017ekok\u012f komercin\u012f tiksl\u0105. Ta\u010diau skaitmenin\u0117je aplinkoje, o ypa\u010d vaikams patraukliuose \u017eaidimuose ar interneto platformose, gali b\u016bti \u012fterpta ar \u017eaidimo metu transliuojama skaitmenin\u0117 reklama, kurios d\u0117l savo am\u017eiaus, brandos ar kriti\u0161kumo stokos vaikai gali ir neatpa\u017einti.<\/p>\n

Pa\u017eeidimo n\u0117ra, jeigu toks reklaminis komercinis turinys pakankamai ai\u0161kus ir atskirtas nuo \u017eaidimo. Puiku, jei pateikta vaiko ai\u0161kiai suprantama nuoroda, kad tai yra reklama ar bent nurodoma, kad tai \u201eremiamas turinys\u201c.<\/p>\n

Ta\u010diau praktikoje yra atvej\u0173, kai \u012fterptoji skaitmenin\u0117 reklama sumai\u0161oma su nekomerciniu turiniu arba tiesiog integruojama \u012f internetinio \u017eaidimo kontekst\u0105. Tai vadinamojo \u201eadvergaming\u201c atvejai, kai meta pasaulyje reklamuojama prek\u0117, pvz., vaikams patrauklus gaivusis g\u0117rimas ar platformos paslauga tampa konkretaus \u017eaidimu elementu, pagrindiniu veik\u0117ju ir pan.<\/p>\n

Pavyzd\u017eiui, yra konkre\u010di\u0173 pavyzd\u017ei\u0173, kai vienoje, tarp vaik\u0173 populiarioje nemokamoje internetini\u0173 \u017eaidim\u0173 program\u0117l\u0117je, pakankamai \u012fkyriai si\u016bloma prisijungti prie tarptautinio kriptovaliut\u0173 prekybos portalo. Vaikams si\u016bloma \u012fsigyti kriptovaliut\u0173 operatoriaus paslaug\u0173, u\u017esisakyti korteles ir raginama pasinaudoti paskol\u0173 palyginimo platformos paslaugomis<\/p>\n

Tokia veikla yra ne tik agresyvi ir nes\u0105\u017eininga. Ji turi ir pasl\u0117ptos reklamos po\u017eymi\u0173, nes reklaminiai elementai persipina su nekomerciniu \u017eaidimo turiniu, o tikrasis reklamos tikslas yra neatskleid\u017eiamas.<\/p>\n

Lo\u0161imai ir la\u017eybos<\/strong><\/p>\n

Virtualioje erdv\u0117je gausu azartini\u0173 lo\u0161im\u0173 ir la\u017eyb\u0173 element\u0173, kai tiesiogiai pateikiamas raginimas \u2013 \u201e\u017eaisk ir laim\u0117k \u201epinig\u0173\u201c (ar j\u0173 ekvivalent\u0173). Toki\u0173 \u017eaidim\u0173 metu naudojamas labai \u012ftraukus dizainas, \u012f vaikus orientuota animacija, kurioje da\u017enai vaizduojami ne tik lo\u0161imo automatai, la\u017eyb\u0173 simbolika, kort\u0173 kalad\u0117s, bet ir daikt\u0173 ar paslap\u010di\u0173 skrynel\u0117s (angl. loot box), labirintai.<\/p>\n

Kartu kvie\u010diama i\u0161lo\u0161ti \u201eaukso puod\u0105\u201c su tam tikra suma pinig\u0173 ar sukti \u201elaim\u0117s rat\u0105\u201c. Ta\u010diau, norint laim\u0117ti, reikia \u012fsidiegti nauj\u0105 program\u0117l\u0119 arba nusipirkti nauj\u0173 \u017eaidimo element\u0173. Be to, toki\u0173 \u017eaidim\u0173 metu naudojami manipuliatyv\u016bs elementai.<\/p>\n

Pavyzd\u017eiui, kritiniais \u017eaidimo momentais si\u016blomi mikrosandoriai, rodoma \u012fkyri reklama, vis siun\u010diami paraginimai, naudojami garsiniai ir vaizdiniai efektai, kuriais ma\u017eajam \u017eaid\u0117jui daromas didelis spaudimas. Tokia komercin\u0117 veikla taip pat gali b\u016bti kvalifikuojama kaip agresyvi ar nes\u0105\u017eininga.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u012estatymai, atrodyt\u0173, saugo nepilname\u010dius nuo agresyvios komercin\u0117s veiklos, klaidinan\u010dios reklamos \u012ftakos ir kit\u0173 netinkam\u0173 \u012ftaigos form\u0173, veikian\u010di\u0173 vaik\u0173 ir j\u0173 artim\u0173j\u0173 ekonomin\u012f elges\u012f. Ta\u010diau teorija, reikia pripa\u017einti, neretai skiriasi nuo praktikos. Ypa\u010d jeigu kalbame apie skaitmenin\u0119 erdv\u0119, kuroje vaikai praleid\u017eia..<\/p>\n","protected":false},"author":6,"featured_media":26894,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[29],"country":[92],"class_list":["post-16767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-lt","country-lithuania-lt"],"acf":[],"yoast_head":"\nLa\u017eybos, kriptovaliutos ir kiti vaik\u0173 virtualioje erdv\u0117je tykantys pavojai | COBALT<\/title>\n<meta name=\"description\" content=\"La\u017eybos, kriptovaliutos ir kiti vaik\u0173 virtualioje erdv\u0117je tykantys pavojai. News. Naujienos. Jaunumi. 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