{"id":30490,"date":"2023-11-03T19:05:28","date_gmt":"2023-11-03T17:05:28","guid":{"rendered":"https:\/\/stage.www.cobalt.legal\/?p=30490"},"modified":"2026-01-15T15:16:43","modified_gmt":"2026-01-15T13:16:43","slug":"ar-griezciau-reguliuosime-elektronine-prekyba","status":"publish","type":"post","link":"https:\/\/www.cobalt.legal\/lt\/news-cases\/ar-griezciau-reguliuosime-elektronine-prekyba\/","title":{"rendered":"Ar grie\u017e\u010diau reguliuosime elektronin\u0119 prekyb\u0105?"},"content":{"rendered":"

2017-\u0173j\u0173 met\u0173 pabaigoje pagrindini\u0173 Europos institucij\u0173 atstovai pasiek\u0117 politin\u012f susitarim\u0105 d\u0117l vadinamojo \u201egeo-blokavimo\u201c reglamento, kuriuo elektronin\u0117ms parduotuv\u0117ms bus draud\u017eiama riboti u\u017esienyje esan\u010di\u0173 pirk\u0117j\u0173 galimybes \u012fsigyti preki\u0173 ir paslaug\u0173. Tokiu b\u016bdu siekiama skatinti vartotojus da\u017eniau \u012fsigyti preki\u0173 ir paslaug\u0173 i\u0161 kit\u0173 ES valstybi\u0173. Reglament\u0105 bus siekiama priimti pirmoje \u0161i\u0173 met\u0173 pus\u0117je, o naujieji reikalavimai gali \u012fsigalioti jau \u0161i\u0173 met\u0173 pabaigoje.<\/strong><\/p>\n

Priimti reglament\u0105 paskatino tai, kad, nepaisant spar\u010dios elektronin\u0117s komercijos pl\u0117tros, labai ma\u017ea dalis vartotoj\u0173 perka i\u0161 u\u017esienio. Pavyzd\u017eiui, 2016 metais Europoje vidutini\u0161kai 66% interneto vartotoj\u0173 pirko prekes ir paslaugas internetu (Lietuvoje – 44%), bet tik apie 18% vartotoj\u0173 internetu pirko i\u0161 kit\u0173 valstybi\u0173 (Lietuvoje – 12%). Be to, 2015 metais Europos Komisijos atliktas tyrimas parod\u0117, kad tik apie 37% interneto parduotuvi\u0173 apskritai leid\u017eia u\u017esienyje esantiems vartotojams \u012fsigyti preki\u0173.<\/p>\n

Grie\u017etesni reikalavimai elektronin\u0117ms parduotuv\u0117ms – daugiau galimybi\u0173 vartotojams<\/strong><\/h4>\n

Tad tikimasi, kad naujasis \u201egeo-blokavimo\u201c reglamentas paskatins prekyb\u0105 tarp Europos S\u0105jungos, \u012ftvirtindamas trij\u0173 r\u016b\u0161i\u0173 draudimus, kurie bus taikomi elektronin\u0117ms parduotuv\u0117ms:<\/p>\n

Pirmiausia, elektronin\u0117ms parduotuv\u0117ms bus u\u017edrausta atsisakyti parduoti prekes kitose ES valstyb\u0117se esantiems klientams motyvuojant tuo, kad jie perka i\u0161 u\u017esienio. Jei elektronin\u0117 parduotuv\u0117 nesi\u016blo preki\u0173 pristatymo \u012f valstyb\u0119, kurioje \u012fsik\u016br\u0119s pirk\u0117jas, tai taip pat nebus laikoma pakankamu pagrindu atsisakyti parduoti. Tokiu atveju, pirk\u0117jui tur\u0117s b\u016bti sudaryta galimyb\u0117 prekes atsiimti pa\u010diam fizi\u0161kai atvykus \u012f parduotuv\u0117s sand\u0117l\u012f, arba organizuoti, kad tai padaryt\u0173 jo nusamdyta siunt\u0173 gabenimo \u012fmon\u0117.<\/p>\n

Taigi, \u0161is reikalavimas kartu gali pasi\u016blyti ir daugiau galimybi\u0173 konkuruoti siunt\u0173 gabentojams. O prekeiviams \u0161is reikalavimas reik\u0161 tai, kad jie prival\u0117s numatyti galimyb\u0119 pirkinius \u012fsigyti be pristatymo, jei iki \u0161iol tokios galimyb\u0117s jie nesi\u016bl\u0117.<\/p>\n

Antra, elektroniniai prekeiviai negal\u0117s atsisakyti suteikti paslaugas, kurios yra teikiamos grynai elektronin\u0117je erdv\u0117je. Pavyzd\u017eiui, bet kurioje kitoje ES valstyb\u0117je veikian\u010diam interneto svetaini\u0173 hostingo<\/em> paslaug\u0173 teik\u0117jui bus draud\u017eiama atsisakyti suteikti paslaugas klientams, \u012fsik\u016brusiems Lietuvoje.<\/p>\n

Tre\u010dia, elektroniniams prekeiviams bus draud\u017eiama atsisakyti parduoti paslaugas kitose ES valstyb\u0117se esantiems pirk\u0117jams, jei tos paslaugos yra susijusios su konkre\u010dia fizine vieta. Pavyzd\u017eiui, tokiomis paslaugomis gal\u0117t\u0173 b\u016bti apgyvendinimas vie\u0161bu\u010diuose, arba bilietai \u012f koncertus ar sporto var\u017eybas.<\/p>\n

\u201eAtsisakymas parduoti\u201c taip pat rei\u0161kia automatin\u012f pirk\u0117jo, esan\u010dio kitoje valstyb\u0117je, nukreipim\u0105 \u012f elektronin\u0119 parduotuv\u0119, skirt\u0105 b\u016btent tos valstyb\u0117s rinkai. Pavyzd\u017eiui, \u012fsigaliojus reglamentui, bus draud\u017eiama \u201elt\u201c domenui priklausan\u010di\u0105 elektronin\u0119 parduotuv\u0119 norint\u012f aplankyti pirk\u0117j\u0105, esant\u012f Lenkijoje, nukreipti \u012f t\u0105 pa\u010di\u0105 parduotuv\u0119, priklausan\u010di\u0105 \u201epl\u201c domenui. Taigi, prekeiviai, valdantys parduotuves keliose valstyb\u0117se, praras galimyb\u0119 kitose valstyb\u0117se esan\u010dius pirk\u0117jus automati\u0161kai peradresuoti \u012f kit\u0105 puslap\u012f.<\/p>\n

Tiesa, svarbu akcentuoti ir kelet\u0105 dalyk\u0173, kuri\u0173 daryti naujasis reglamentas nedraus. Pavyzd\u017eiui, nors naujasis reglamentas draus prekeiviams atsisakyti parduoti prekes motyvuojant tuo, kad pirk\u0117jas yra kitoje ES valstyb\u0117je, jis nenustatys bendro \u012fpareigojimo visuomet parduoti prekes. Tiesiog bet koks atsisakymas negal\u0117s b\u016bti susij\u0119s i\u0161imtinai su pirk\u0117jo buvimo vieta.<\/p>\n

Taip pat svarbu, jog naujajame reglamente nenumatoma \u012ftvirtinti \u012fpareigojimo visiems pirk\u0117jams taikyti vienodas preki\u0173 ir paslaug\u0173 kainas. Pavyzd\u017eiui, Lietuvoje \u012fsik\u016brusi elektronin\u0117 parduotuv\u0117 reglamento nepa\u017eeis, jei kitose valstyb\u0117se esantiems pirk\u0117jams taikys skirtingas preki\u0173 kainas. Tiesa, nors kain\u0173 suvienodinti reglamentas tiesiogiai ne\u012fpareigos, tai gali \u012fpareigoti kiti teis\u0117s aktai. Pavyzd\u017eiui, tam tikromis aplinkyb\u0117mis skirting\u0173 kain\u0173 nustatym\u0105 gali drausti konkurencijos teis\u0117.<\/p>\n

Neketinama apsiriboti vien \u201egeo-blokavimo\u201c reglamentu<\/strong><\/h4>\n

Naujasis \u201egeo-blokavimo\u201c reglamentas t\u0117ra tik viena i\u0161 daugelio \u0161iuo metu rengiam\u0173 naujovi\u0173. Elektronin\u0117s komercijos pl\u0117tra yra viena aktualiausi\u0173 tem\u0173 Europos S\u0105jungoje, kadangi puosel\u0117jami ambicingi planai i\u0161naudoti internet\u0105 ir jo teikiamus privalumus \u012fgyvendinant vien\u0105 svarbiausi\u0173 ES u\u017edavini\u0173 \u2013 naikinti kli\u016btis prekybai tarp valstybi\u0173 ir kurti viening\u0105 vidin\u0119 rink\u0105. Tarp kit\u0173 ambicing\u0173 plan\u0173 yra siunt\u0173 pristatymo paslaug\u0173 piginimas, PVM mok\u0117jimo proced\u016br\u0173 supaprastinimas, reikalavim\u0173 prekybai skaitmeniniu turiniu vienodinimas ir daugelis kit\u0173.<\/p>\n

 <\/p>\n

Justinas \u0160ileika<\/a>, COBALT asocijuotas teisininkas<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

2017-\u0173j\u0173 met\u0173 pabaigoje pagrindini\u0173 Europos institucij\u0173 atstovai pasiek\u0117 politin\u012f susitarim\u0105 d\u0117l vadinamojo \u201egeo-blokavimo\u201c reglamento, kuriuo elektronin\u0117ms parduotuv\u0117ms bus draud\u017eiama riboti u\u017esienyje esan\u010di\u0173 pirk\u0117j\u0173 galimybes \u012fsigyti preki\u0173 ir paslaug\u0173. Tokiu b\u016bdu siekiama skatinti vartotojus da\u017eniau \u012fsigyti preki\u0173 ir paslaug\u0173 i\u0161 kit\u0173..<\/p>\n","protected":false},"author":6,"featured_media":2600,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[29],"country":[92],"class_list":["post-30490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-lt","country-lithuania-lt"],"acf":[],"yoast_head":"\nAr grie\u017e\u010diau reguliuosime elektronin\u0119 prekyb\u0105? | COBALT<\/title>\n<meta name=\"description\" content=\"Ar grie\u017e\u010diau reguliuosime elektronin\u0119 prekyb\u0105?. News. Naujienos. Jaunumi. 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