{"id":57402,"date":"2026-09-28T09:44:20","date_gmt":"2026-09-28T06:44:20","guid":{"rendered":"https:\/\/www.cobalt.legal\/?p=57402"},"modified":"2026-09-28T09:44:20","modified_gmt":"2026-09-28T06:44:20","slug":"kad-uznemuma-kritika-klust-par-reputacijas-aizskarumu","status":"publish","type":"post","link":"https:\/\/www.cobalt.legal\/lv\/news-cases\/kad-uznemuma-kritika-klust-par-reputacijas-aizskarumu\/","title":{"rendered":"Kad uz\u0146\u0113muma kritika k\u013c\u016bst par reput\u0101cijas aizsk\u0101rumu?"},"content":{"rendered":"

Negat\u012bva atsauksme soci\u0101lajos t\u012bklos, publisks apgalvojums par uz\u0146\u0113muma negodpr\u0101t\u012bgu r\u012bc\u012bbu vai konkurenta izplat\u012bta inform\u0101cija par it k\u0101 nekvalitat\u012bviem pakalpojumiem var uz\u0146\u0113mumam maks\u0101t klientus, sadarb\u012bbas partnerus un uztic\u012bbu. Tom\u0113r ne katrs kritisks vai pat aizskaro\u0161s izteikums ir prettiesisks. Kur ir robe\u017ea starp pie\u013caujamu kritiku un uz\u0146\u0113muma reput\u0101cijas aizsk\u0101rumu, un ko uz\u0146\u0113mums var dar\u012bt, ja \u0161\u012b robe\u017ea ir p\u0101rk\u0101pta?<\/h3>\n

Vai uz\u0146\u0113muma reput\u0101cija ir aizsarg\u0101jama?<\/span><\/h4>\n

Parasti tiek run\u0101ts par fiziskas personas godu un cie\u0146u, savuk\u0101rt uz\u0146\u0113muma gad\u012bjum\u0101 b\u016btiska ir t\u0101 komerci\u0101l\u0101 reput\u0101cija \u2013 tas, k\u0101 uz\u0146\u0113mumu v\u0113rt\u0113 klienti, sadarb\u012bbas partneri, darbinieki un sabiedr\u012bba kopum\u0101. Uz\u0146\u0113muma reput\u0101cijas v\u0113rt\u0113jum\u0101 t\u0101d\u0113j\u0101di noteico\u0161ais ir tie\u0161i komerci\u0101lais aspekts. Laba reput\u0101cija var veicin\u0101t klientu un sadarb\u012bbas partneru uztic\u012bbu, stiprin\u0101t uz\u0146\u0113muma t\u0113lu un sekm\u0113t t\u0101 darb\u012bbu, savuk\u0101rt negat\u012bvs v\u0113rt\u0113jums var rad\u012bt pret\u0113ju efektu \u2013 mazin\u0101t uztic\u012bbu, rad\u012bt \u0161aubas sadarb\u012bbas partneriem vai pat novest pie klientu un dar\u012bjumu zaud\u0113\u0161anas.<\/p>\n

T\u0101p\u0113c ar\u012b uz\u0146\u0113muma reput\u0101cija ir tiesiski aizsarg\u0101jama v\u0113rt\u012bba. Civillikuma (CL) 2352.1pants paredz ties\u012bbas pras\u012bt ties\u0101 atsaukt godu un cie\u0146u aizskaro\u0161as zi\u0146as, ja to izplat\u012bt\u0101js nepier\u0101da, ka \u0161\u012bs zi\u0146as atbilst paties\u012bbai. Lai gan likum\u0101 ir lietoti fiziskai personai rakstur\u012bgie j\u0113dzieni “gods” un “cie\u0146a”, Sen\u0101ts 2020.gada 30.apr\u012b\u013ca spriedum\u0101 liet\u0101 SKC-77\/2020 ir atzinis, ka \u0161\u012bs normas aizsardz\u012bba attiecas ar\u012b uz juridiskas personas reput\u0101ciju. T\u0101tad ar\u012b uz\u0146\u0113mums var v\u0113rsties ties\u0101, ja par to ir izplat\u012btas nepatiesas un reput\u0101ciju aizskaro\u0161as zi\u0146as.<\/p>\n

Kad kritika p\u0101rk\u0101pj robe\u017eu?<\/span><\/h4>\n

Lai saprastu, vai uz\u0146\u0113muma reput\u0101cija ir prettiesiski aizskarta, vispirms j\u0101noskaidro, kas tie\u0161i ir pateikts, jo str\u012bdos par reput\u0101cijas aizsk\u0101rumu viens no svar\u012bg\u0101kajiem jaut\u0101jumiem ir tas, vai konkr\u0113tais izteikums ir zi\u0146a par faktu vai viedoklis. Piem\u0113ram, apgalvojums “\u0161im uz\u0146\u0113mumam ir briesm\u012bga klientu apkalpo\u0161ana” pirm\u0161\u0137ietami var\u0113tu tikt v\u0113rt\u0113ts k\u0101 subjekt\u012bvs viedoklis. Turpret\u012b apgalvojums “uz\u0146\u0113mums piesavin\u0101s klientu iemaks\u0101to naudu” satur jau konkr\u0113tu faktisku apgalvojumu, kura patiesumu ir iesp\u0113jams p\u0101rbaud\u012bt. \u0160\u012b at\u0161\u0137ir\u012bba ir b\u016btiska t\u0101d\u0113\u013c, ka faktu var pier\u0101d\u012bt k\u0101 patiesu vai nepatiesu, savuk\u0101rt viedok\u013ca “patiesumu” pier\u0101d\u012bt nevar. Tom\u0113r ar\u012b viedok\u013ca br\u012bv\u012bba nav neierobe\u017eota \u2013 noteiktos gad\u012bjumos atbild\u012bba var iest\u0101ties par nesam\u0113r\u012bgi aizskaro\u0161u v\u0113rt\u0113jumu, jo \u012bpa\u0161i tad, ja tam nav pietiekama faktisk\u0101 pamata.<\/p>\n

Svar\u012bgs ir ar\u012b izteikuma konteksts, forma un vide, kur\u0101 tas pausts. To labi ilustr\u0113 Sen\u0101ta 2022.gada 3.novembra spriedums liet\u0101 SKC-327\/2022 par koment\u0101riem “Facebook” grup\u0101, kur\u0101 pat\u0113r\u0113t\u0101ji dal\u012bj\u0101s sav\u0101 pieredz\u0113 par prec\u0113m un pakalpojumiem. Sen\u0101ts \u0161aj\u0101 liet\u0101 v\u0113rsa uzman\u012bbu, ka tas vien, ka koment\u0101rs ir ass vai pat vulg\u0101rs, v\u0113l nenoz\u012bm\u0113, ka tas ir prettiesisks, jo ar\u012b negat\u012bv\u0101m atsauksm\u0113m ir vieta publiskaj\u0101 diskusij\u0101, ja t\u0101s p\u0113c b\u016bt\u012bbas nav nepatiesas. T\u0101tad uz\u0146\u0113mums nevar pras\u012bt, lai publiskaj\u0101 telp\u0101 par to tiktu paustas tikai pozit\u012bvas atsauksmes. T\u0101d\u0113\u013c ties\u012bbu aizsardz\u012bba s\u0101kas tur, kur kritika p\u0101rtop nepatiesos faktu apgalvojumos vai nepamatoti aizskaro\u0161\u0101 izteiksm\u0113.<\/p>\n

K\u0101 uz\u0146\u0113mums var aizsarg\u0101t reput\u0101ciju?<\/span><\/h4>\n

Ja par uz\u0146\u0113mumu izplat\u012btas nepatiesas un reput\u0101ciju aizskaro\u0161as zi\u0146as, viens no galvenajiem aizsardz\u012bbas l\u012bdzek\u013ciem ir pras\u012bt t\u0101s atsaukt. CL 2352.1panta otr\u0101 da\u013ca paredz, ka pres\u0113 izplat\u012btas nepatiesas zi\u0146as atsaucamas pres\u0113, dokument\u0101 ietvertas zi\u0146as \u2013 aizst\u0101jot attiec\u012bgo dokumentu, bet citos gad\u012bjumos atsauk\u0161anas k\u0101rt\u012bbu nosaka tiesa. K\u0101 nor\u0101d\u012bjis Sen\u0101ts 2025.gada 16.decembra spriedum\u0101 liet\u0101 SKC-82\/2025, atsaukuma m\u0113r\u0137is ir p\u0113c iesp\u0113jas atjaunot st\u0101vokli, k\u0101ds past\u0101v\u0113ja pirms zi\u0146u izplat\u012b\u0161anas, bet, ja t\u0101s joproj\u0101m ir publiski pieejamas, \u2013 ar\u012b p\u0101rtraukt turpin\u0101tu reput\u0101cijas aizsk\u0101rumu.<\/p>\n

Papildus zi\u0146u atsauk\u0161anai uz\u0146\u0113mums var pras\u012bt ar\u012b atl\u012bdz\u012bbu par reput\u0101cijas aizsk\u0101rumu. Savuk\u0101rt, ja nepaties\u0101s inform\u0101cijas izplat\u012b\u0161ana rad\u012bjusi konkr\u0113tus finansi\u0101lus zaud\u0113jumus, piem\u0113ram, t\u0101s d\u0113\u013c ir zaud\u0113ts klients vai nav nosl\u0113gts pl\u0101nots dar\u012bjums, iesp\u0113jams pras\u012bt ar\u012b \u0161o zaud\u0113jumu atl\u012bdzin\u0101\u0161anu. \u0160\u0101d\u0101 gad\u012bjum\u0101 gan b\u016bs j\u0101pier\u0101da ne tikai zaud\u0113jumu apm\u0113rs, bet ar\u012b saikne starp izplat\u012bto inform\u0101ciju un konkr\u0113tajiem zaud\u0113jumiem.<\/p>\n

\u012apa\u0161a k\u0101rt\u012bba paredz\u0113ta gad\u012bjumiem, kad inform\u0101cija public\u0113ta masu inform\u0101cijas l\u012bdzekl\u012b. K\u0101 to nosaka likuma “Par presi un citiem masu inform\u0101cijas l\u012bdzek\u013ciem” 21.pants, gan fiziska, gan juridiska persona 6 m\u0113ne\u0161u laik\u0101 no publik\u0101cijas var v\u0113rsties pie redaktora ar pras\u012bbu atsaukt nepaties\u0101s zi\u0146as vai cit\u0101 goda un cie\u0146as aizsk\u0101ruma gad\u012bjum\u0101 \u2013 atvainoties. Redaktoram \u0161\u0101ds iesniegums j\u0101izskata 7 dienu laik\u0101. T\u0101tad ties\u0101\u0161an\u0101s ne vienm\u0113r ir pirmais un vien\u012bgais risin\u0101jums. Atkar\u012bb\u0101 no t\u0101, kur un k\u0101 inform\u0101cija izplat\u012bta, da\u017ek\u0101rt pietiek ar pras\u012bbu zi\u0146as atsaukt vai pan\u0101kt atvaino\u0161anos, savuk\u0101rt b\u016btisk\u0101ka reput\u0101cijas vai finansi\u0101la kait\u0113juma gad\u012bjum\u0101 var b\u016bt pamats v\u0113rsties ar\u012b ties\u0101. Lai gan \u0161\u012b speci\u0101l\u0101 k\u0101rt\u012bba past\u0101v, t\u0101s izmanto\u0161ana nav priek\u0161noteikums, lai v\u0113rstos ties\u0101, ja uz\u0146\u0113mums tom\u0113r to nedara.<\/p>\n

Kad reput\u0101cijas aizsk\u0101rums k\u013c\u016bst par krimin\u0101llietu?<\/span><\/h4>\n

Atsevi\u0161\u0137os gad\u012bjumos personas goda, cie\u0146as un potenci\u0101li ar\u012b uz\u0146\u0113muma reput\u0101cijas aizsk\u0101rums var tikt v\u0113rt\u0113ts ar\u012b no krimin\u0101ltiesisk\u0101 viedok\u013ca. Krimin\u0101llikuma (KL) 157.pants paredz atbild\u012bbu par neslavas cel\u0161anu \u2013 apzin\u0101ti nepatiesu, otru personu apkaunojo\u0161u izdom\u0101jumu t\u012b\u0161u izplat\u012b\u0161anu.<\/p>\n

Krimin\u0101latbild\u012bbas slieksnis gan ir augst\u0101ks nek\u0101 civiltiesisk\u0101s atbild\u012bbas gad\u012bjum\u0101. Nepietiek ar to vien, ka par uz\u0146\u0113mumu izplat\u012bta nepatiesa vai tam nelabv\u0113l\u012bga inform\u0101cija \u2013 j\u0101pier\u0101da, ka izplat\u012bt\u0101js zin\u0101ja, ka inform\u0101cija ir nepatiesa, un tom\u0113r t\u012b\u0161i to izplat\u012bja. Ar\u012b pa\u0161am izteikumam j\u0101b\u016bt apkaunojo\u0161am izdom\u0101jumam, nevis vienk\u0101r\u0161i asam vai negat\u012bvam viedoklim. T\u0101p\u0113c k\u013c\u016bdaina inform\u0101cija, nep\u0101rbaud\u012bts apgalvojums vai rupj\u0161 v\u0113rt\u0113jums pats par sevi v\u0113l nav neslavas cel\u0161ana.<\/p>\n

Vienlaikus b\u016btiski \u0146emt v\u0113r\u0101, ka jaut\u0101jums par to, vai neslavu KL 157.panta izpratn\u0113 var celt ar\u012b uz\u0146\u0113mumam, nav tik viennoz\u012bm\u012bgs k\u0101 uz\u0146\u0113muma reput\u0101cijas aizsardz\u012bba civilties\u012bb\u0101s. No vienas puses, krimin\u0101lties\u012bbu doktr\u012bn\u0101 un l\u012bdz\u0161in\u0113j\u0101 praks\u0113 par \u0161\u0101 noziedz\u012bg\u0101 nodar\u012bjuma cietu\u0161o tradicion\u0101li uzskat\u012bta fiziska persona. Ta\u010du, no otras puses, past\u0101v vair\u0101ki apsv\u0113rumi, kas \u013cauj ap\u0161aub\u012bt, vai \u0161\u0101da normas izpratne nav p\u0101r\u0101k \u0161aura, Turkl\u0101t ar\u012b cit\u0101s ties\u012bbu nozar\u0113s juridiskas personas reput\u0101cija ir atz\u012bta par aizsarg\u0101jamu v\u0113rt\u012bbu. L\u012bdz ar to KL 157.panta piem\u0113ro\u0161ana uz\u0146\u0113muma reput\u0101cijas aizsk\u0101ruma gad\u012bjum\u0101 nav piln\u012bb\u0101 izsl\u0113dzama, ta\u010du \u0161\u0101da pieeja l\u012bdz \u0161im nav viennoz\u012bm\u012bgi nostiprin\u0101ta.<\/p>\n

Praks\u0113 tas noz\u012bm\u0113, ka uz\u0146\u0113mumam, kas apsver v\u0113r\u0161anos ties\u012bbsarg\u0101jo\u0161aj\u0101s iest\u0101d\u0113s par neslavas cel\u0161anu, b\u016bs \u012bpa\u0161i r\u016bp\u012bgi j\u0101pamato gan tas, k\u0101 konkr\u0113tie izteikumi aizskar tie\u0161i uz\u0146\u0113muma reput\u0101ciju, gan visas neslavas cel\u0161anas paz\u012bmes, tostarp inform\u0101cijas nepatiesumu, t\u0101s apkaunojo\u0161o raksturu, izplat\u012b\u0161anu un, jo \u012bpa\u0161i, to, ka izplat\u012bt\u0101js apzin\u0101j\u0101s inform\u0101cijas nepatiesumu un ar t\u0101s izplat\u012b\u0161anu v\u0113las uz\u0146\u0113mumam celt neslavu.<\/p>\n

Ar ko s\u0101kt, ja uz\u0146\u0113muma reput\u0101cija ir aizskarta?<\/span><\/h4>\n

Ja uz\u0146\u0113mums konstat\u0113 reput\u0101ciju aizskaro\u0161u inform\u0101ciju, vispirms svar\u012bgi saglab\u0101t pier\u0101d\u012bjumus \u2013 fiks\u0113t publik\u0101cijas saturu, t\u0101s autoru, public\u0113\u0161anas laiku un vietu, k\u0101 ar\u012b, ja iesp\u0113jams, inform\u0101ciju par t\u0101s izplat\u012bbu. B\u016btiski saglab\u0101t ar\u012b pier\u0101d\u012bjumus par rad\u012btaj\u0101m sek\u0101m, piem\u0113ram, klientu atteikumiem, p\u0101rtrauktu sadarb\u012bbu vai citiem zaud\u0113jumiem.<\/p>\n

Svar\u012bgi saglab\u0101t pier\u0101d\u012bjumus \u2013 fiks\u0113t publik\u0101cijas saturu, t\u0101s autoru, public\u0113\u0161anas laiku un vietu, k\u0101 ar\u012b, ja iesp\u0113jams, inform\u0101ciju par t\u0101s izplat\u012bbu. B\u016btiski saglab\u0101t ar\u012b pier\u0101d\u012bjumus par rad\u012btaj\u0101m sek\u0101m<\/p>\n

Tad j\u0101v\u0113rt\u0113, kas tie\u0161i un k\u0101 tie\u0161i ir pateikts \u2013 tas ir fakts vai viedoklis, vai inform\u0101cija atbilst paties\u012bbai, kas to izplat\u012bjis un k\u0101d\u0101 vid\u0113 tas noticis. No \u0161iem apst\u0101k\u013ciem b\u016bs atkar\u012bgs ar\u012b piem\u0113rot\u0101kais risin\u0101jums \u2013 pras\u012bba zi\u0146as atsaukt, atl\u012bdz\u012bbas piepras\u012b\u0161ana, v\u0113r\u0161an\u0101s pie masu inform\u0101cijas l\u012bdzek\u013ca vai atsevi\u0161\u0137os gad\u012bjumos ar\u012b ties\u012bbsarg\u0101jo\u0161aj\u0101s iest\u0101d\u0113s.<\/p>\n

Raksts: itiesibas.lv<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Negat\u012bva atsauksme soci\u0101lajos t\u012bklos, publisks apgalvojums par uz\u0146\u0113muma negodpr\u0101t\u012bgu r\u012bc\u012bbu vai konkurenta izplat\u012bta inform\u0101cija par it k\u0101 nekvalitat\u012bviem pakalpojumiem var uz\u0146\u0113mumam maks\u0101t klientus, sadarb\u012bbas partnerus un uztic\u012bbu. Tom\u0113r ne katrs kritisks vai pat aizskaro\u0161s izteikums ir prettiesisks. Kur ir robe\u017ea..<\/p>\n","protected":false},"author":10,"featured_media":57404,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[3],"country":[96],"class_list":["post-57402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-lv","country-latvia-lv"],"acf":[],"yoast_head":"\nKad uz\u0146\u0113muma kritika k\u013c\u016bst par reput\u0101cijas aizsk\u0101rumu? | COBALT<\/title>\n<meta name=\"description\" content=\"Negat\u012bva atsauksme soci\u0101lajos t\u012bklos, publisks apgalvojums par uz\u0146\u0113muma negodpr\u0101t\u012bgu r\u012bc\u012bbu vai konkurenta izplat\u012bta inform\u0101cija par it k\u0101 nekvalitat\u012bviem pakalpojumiem var uz\u0146\u0113mumam maks\u0101t klientus, sadarb\u012bbas partnerus un uztic\u012bbu. Tom\u0113r ne katrs kritisks vai pat aizskaro\u0161s izteikums ir prettiesisks. Kur ir robe\u017ea starp pie\u013caujamu kritiku un uz\u0146\u0113muma reput\u0101cijas aizsk\u0101rumu, un ko uz\u0146\u0113mums var dar\u012bt, ja \u0161\u012b robe\u017ea ir p\u0101rk\u0101pta?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cobalt.legal\/lv\/news-cases\/kad-uznemuma-kritika-klust-par-reputacijas-aizskarumu\/\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kad uz\u0146\u0113muma kritika k\u013c\u016bst par reput\u0101cijas aizsk\u0101rumu?\" \/>\n<meta property=\"og:description\" content=\"Negat\u012bva atsauksme soci\u0101lajos t\u012bklos, publisks apgalvojums par uz\u0146\u0113muma negodpr\u0101t\u012bgu r\u012bc\u012bbu vai konkurenta izplat\u012bta inform\u0101cija par it k\u0101 nekvalitat\u012bviem pakalpojumiem var uz\u0146\u0113mumam maks\u0101t klientus, sadarb\u012bbas partnerus un uztic\u012bbu. 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