Advertising experience platform Monetizr raises EUR 3.6 million

The Latvian advertising experience platform, Monetizr, headquartered in Atlanta, USA, has raised EUR 3.6 million (USD 4 million USD) in a round led by Estonian Change Ventures, with participation from prior investors, the accelerator Techstars and Ludus Ventures. Monetizr will use the funds to scale up its USA sales team and build out its European development hubs in Riga, Helsinki and London.

Monetizr offers a revolutionary in-game advertising platform that enhances the mobile gaming experience. The company focuses on assisting brands to reach, engage, and convert over 300 million global mobile gaming consumers. The startup works with major CPG brands like Procter & Gamble and top game developers like Voodoo Games.

Legal assistance including due-diligence in relation to the investment round and IP advice was provided to Change Ventures by COBALT Partner Toms Šulmanis, Senior Associate Agnese Gerharde and Associate Vadims Zvicevičs.

Change Ventures announcement.