Practica Capital is supporting the company’s next phase of growth and product development. Outcraft is building an always-on AI system of autonomous agents that automate sales workflows, helping businesses avoid lost revenue from missed or delayed customer follow-ups. Its technology engages customers across voice, SMS, email, and WhatsApp, taking real-time actions such as outreach, follow-ups, and payment recovery, while integrating with tools like Salesforce, HubSpot, Shopify, and Stripe. The platform is already used by clients including Pulsetto, Omnisend, Kiloverse, and Warmy.
Practica Capital is a Baltic-focused early-stage venture capital firm that backs ambitious tech founders from pre-seed to A stage. With more than 12 years of experience, four funds, and over EUR 130 million in assets under management, it has completed 70+ investments and frequently partners with regional and international investors.
With respect to Lithuanian law, Practica Capital was advised on the transaction by the COBALT team, led by Partner and Co-Head of Banking & Finance Akvilė Bosaitė.
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