Nic. Christiansen Group (NCG) is selling its Honda operations in Finland and the Baltics to an Estonian entity OÜ Raua Kapital. The companies being sold, NCG Import Baltics OÜ and NCG Import Finland Oy Ab, are active in the field of import, representation and wholesale of new Honda cars, motorcycles, power products and Honda spare parts.
NCG took over the import of Honda in Finland and the Baltics in 2018. According to NCG, the divestment is part of the market focus strategy of the group, and the group will now be able to focus more on its home market in Denmark and the northern German market. “Focusing our efforts on our most important markets enables us to allocate resources where they create the greatest value for the business and for customers,” says Thomas Jöhncke, CEO of NCG Import at Nic. Christiansen Group.
OÜ Raua Kapital is partly owned by Tõnu Vahtel, who has been managing the Honda import business in the area for the past eight years and has been involved in the industry for approximately 30 years. “Continuing the business under local ownership provides stability and a clear path forward. We have a strong platform and a highly capable team, which positions us well for the next phase of development,” says Tõnu Vahtel.
Completion of the transaction is subject to approval by the Estonian Competition Authority. All employees and ongoing activities will be retained.
COBALT advised NCG throughout the transaction. The team included Partner Jesse Kivisaari, Senior Associates Liina Saaremets and Elis Toim, and Associate Kristo Pullerits.
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