COBALT advised the majority shareholders of Baltic Media Holding on a deal where the international communication group Havas acquired marketing communication companies Baltic Media Holding and Big Idea Group. As a result of the transaction, Havas acquires 51% of the shares in Idea and the other owners will remain to be the current Baltic partners.
Idea Group is a group that unites 19 marketing communication agencies in Estonia, Latvia and Lithuania. Havas is one of the world’s leading communication groups, that employs 20,000 people in 100 countries and is part of Vivendi Group.
Our work comprised advising the client throughout the entire transaction, including on restructuring of the group, assisting within the framework of intra-group restructuring with the merger clearance procedure from the Estonian Competition Authority, assisting the client with the due diligence process, and drafting and negotiating the transaction documents. COBALT´s team was led by partner Peeter Kutman and associate Madis Reppo, the core team members were as well senior associate Tõnu Kolts and associate Mart Blöndal.