Netflix has acquired Ready Player Me, an avatar-creation platform based in Estonia. Netflix plans to use the startup’s development tools and infrastructure to build avatars that will allow Netflix subscribers to carry their personas and fandom across different games. The deal represents Netflix’s changing approach to games.
The startup’s team of around 20 people will join Netflix group, to scale Ready Player Me’s tech and expertise to a global audience. Following the acquisition, Ready Player Me will be winding down its services on January 31, 2026, including its online avatar creation tool, PlayerZero.
COBALT acted as Netflix’s Estonian legal counsel. Our deal team was led by Senior Associates Heleri Tammiste and Marten Amjärv, Partners Jesse Kivisaari and Martin Simovart, and included Partner Karina Paatsi, Managing Associates Mart Blöndal and Liina Jents, Senior Associates Johanna-Britt Haabu, Kristiina Kraav, Priit Põld and Henri Hansson, and Associate Heivo Reinek.
For further information about the transaction, please see here.
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